March 6, 2025
1:00 – 5:30pm (happy hour to follow!)
The Eaton Hotel
1201 K St. NW
Washington, DC 20005

Arrival instructions: Please enter the Eaton Hotel and make an immediate right to head up the stairs to our registration desk on the second floor. Registration will open at 12:30pm – please note the first session will kick off promptly at 1:00pm.

Schedule for the day: 

12:30pm Registration Opens

1:00pm Welcome & Fireside Chat with Bill Nye the Climate Guy and Leigh Ann Caldwell

2:15pm Breakout Session 1
Discussion: Managing Political Brands Online
Discussion:  Legacy Media in a Changing World

3:15pm Breakout Session 2
Discussion: New Approaches to Medium, Message, and Moment
Discussion: Why Everything is an Economic Issue
Discussion:  How to Make Creator Partnerships Work

4:15pm Breakout Session 3
Discussion:  Creators’ POV on Political Content and Partnerships
Discussion:  Rethinking Research, Polling, Data, and Measurement

5:00pm Yapping and Mapping: Where Do We Go From Here?

5:30pm Happy Hour!