Clean Energy Guidebook
This clean energy guidebook is a resource for any company interested in elevating their strategic communications and public affairs.
This document provides a roadmap for telling clean energy success stories, and the importance of federal investments to combat climate change and build a clean energy economy.
As you read, you’ll see case studies, templates, and tips on how to craft and execute a communications plan for the right audience. These are real-world examples your team can use.
If you have any questions or want to set up a one-on-one consultation with one of our communications experts, please email [email protected] and we’ll be happy to discuss your specific needs.
What’s in the Guidebook?: This guidebook is a tool to help your company create and execute strategies to communicate your impact. Within the guide, you’ll find advice on how to engage reporters, secure positive media coverage, maximize public speaking opportunities, host successful events, and create compelling content. It includes tactics, strategies, best practices, templates, and real-world examples you can use to help your company.
Who Should Use This Guidebook?: This guidebook is for CEOs and co-founders of early stage climate tech companies and their marketing or communications teams (if applicable).
Its intention is to help companies communicate their story. Whether you’re new to strategic communications or you’re looking to refine your skills, this is a tool that you can keep in your back pocket as you engage with the media, lawmakers, and other critical stakeholders.
How Does This Guidebook Help You?: A strong communications strategy will help your organization gain the trust of investors, attract top talent, earn the support of customers, build relationships with elected officials, maintain a competitive advantage in the marketplace, and inform the public about your groundbreaking work.
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