Climate and Progressive Groups Escalate Campaign Selling Benefits of Climate Action By Creating New Ads, Expanding Ad Placements
Campaign to Educate Communities on IRA Expands Ad Reach in Black and Latino Media Outlets
Washington, DC — Today, Climate Power, in partnership with Black Progressive Action Coalition, Somos Votantes, League of Conservation Voters, and NRDC Action Fund, announced the next phase in their Inflation Reduction Act educational campaign by releasing four new ads that will run across connected TVs, streaming services, YouTube, social media and other top sites, including BIPOC owned digital news and ad buying platforms. This announcement follows last month’s launch of the $10 million dollar campaign aimed at informing communities about the impact of the Inflation Reduction Act on people’s everyday lives.
In addition to targeting BIPOC communities through social media and streaming platforms, the campaign is expanding its reach on Black and Latino digital platforms. This wave launch includes ad buys in Blavity, Her Agenda, The Root, Telemundo, Univision, and more, ensuring that as many audiences as possible know the benefits of the Inflation Reduction Act.
The campaign’s latest ads, set to launch today, “Sun,” “Hope,” “Breathe,” and “Moving Forward,” highlight how the Inflation Reduction Act turbocharges the clean energy industry—creating jobs, saving families on energy costs, and cutting carbon pollution by 40%.
“Black communities have been on the forefront of the climate fight for decades — because our neighborhoods have always been on the front line of feeling climate change’s deadly effects. The Inflation Reduction Act takes a historic step towards righting these wrongs and addressing climate injustice in Black communities,” said Adrianne Shropshire, Executive Director of Black Progressive Action Coalition. “We look forward to partnering with Climate Power, Somos Votantes, LCV, and NRDC Action Fund to reach our communities and inform them on how this important legislation will impact us for generations to come.”
“The Inflation Reduction Act is the most significant legislation to combat the climate crisis and gives working families and communities of color on the frontlines of the climate crisis a chance to not just survive, but thrive,” said Lori Lodes, Climate Power Executive Director. “That’s why we’re expanding our campaign to include placements in Black and Latino outlets, so that everyone knows how this historic legislation impacts their day to day lives.”
“Working people, including Latinos, helped to make passage of the Inflation Reduction Act possible,” said Melissa Morales, Executive Director of Somos Votantes. “It is precisely because our communities experience the worst effects of the climate crisis and because we work hard every day to keep our economy going that we raised our voices and are finally turning things around. As the consequences of climate change continue to escalate, so too will our determination to be bolder, think bigger and continue fighting in order to build a better life for ourselves and our families. We are excited to not only inform our community but prepare them to take full advantage of the many benefits this historic law will bring.”
“Passing the Inflation Reduction Act was only the first step – as implementation begins, the most important thing we can do for people and the planet is communicate the real-life impacts of this vital law to communities that stand to benefit,” said Pete Maysmith, LCV SVP of Campaigns. “We’re thrilled to expand this ad campaign into additional people of color-led media outlets to reach young people and communities of color via more sources they already know and trust.”
“The new climate laws are historic and bring massive benefits to everyone. These ads help highlight this massive win to prevent the worst impacts of climate change and raise awareness of the benefits the laws bring to the entire country,” said Kevin S. Curtis, Executive Director of the NRDC Action Fund.
All ads will continue to target young people and communities of color in AZ, GA, MI, NV, PA, WI, NM, NH, and the Los Angeles DMA on digital platforms. Scripts of the spots are below.
The sun…is more than just a big ball of fire.
It’s a money-saving, clean energy generating machine.
And President Biden’s landmark climate bill is putting it to work.
With historic investments in cleaner, cheaper energy, like solar power,
And is going to cut toxic carbon pollution like never before.
Saving families money on energy bills…
Over 1000 bucks a year.
So let’s power this baby up.
Taking on climate change,
Good for your wallet,
Great for the planet,
And even better for our future.
I am a product of my environment.
A product of the issues that shape and impact my community.
Drinking water gone bad…
For too long no one listened.
But finally, they heard our demands for justice…
And responded with the action we need.
40% cut in carbon pollution by the end of the decade.
Lead pipes, gone.
Energy savings for families.
Polluters paying what they owe.
Real impact, right now.
Climate change is making it harder for our kids to play outside.
To breathe the air…
To stay cool…
To just…be kids.
President Biden gets it and is doing something about it—signing a new, landmark climate change plan…
It will cut toxic carbon pollution by forty percent.
That means less asthma, fewer heat-related deaths, and more days spent playing outside with friends.
It also means big savings—over a thousand dollars a year on energy costs.
So we can breathe a little easier…
Climate change is not a game.
While they pollute, our communities pay the price…
With our health, our lives, and our futures.
But the new climate bill brings us the change we need.
Instead of the same old, same old dirty energy,
That destroys the planet and poisons our people…
It increases clean energy,
Cuts carbon pollution by 40%,
And creates 1.5 million new jobs.
Finally, the change we need.
Black and marginalized communities are disproportionately impacted by the climate crisis and overwhelmingly support climate action. According to a recent Washington Post-ABC poll, nearly 70% of Black Americans, and nearly 60% of Hispanic Americans are more likely to say that climate change is a key factor when voting in comparison to White Americans who polled at 46%. Additionally, while climate benefits are the most known provisions in the Inflation Reduction Act, only 18% of young people recently polled know about the climate provisions in the legislation, making this education campaign essential to bridging the information gap.