Climate and Progressive Groups Launch Next Wave of Ads in Climate Action Education Campaign
Additionally, Climate Power Expands to Radio and Podcast Content
WASHINGTON, DC — This week, Climate Power, Black Progressive Action Coalition, Somos Votantes, League of Conservation Voters, and NRDC Action Fund announced three new digital ads in their $10 million dollar campaign aimed at empowering young people and communities of color with the information they need to utilize the many climate benefits of the Inflation Reduction Act.
The new digital spots, “Opportunity Starts Now,” “Our Chance,” and “Seen,” will continue to be aired on streaming platforms and Black and Latino digital platforms in AZ, GA, MI, NV, PA, WI, NM, NH, and the Los Angeles DMA. The ads describe how the Inflation Reduction Act helps lower energy costs by over $1,000 for working families, creates millions of good-paying jobs, stable jobs in communities, helps cut toxic carbon pollution by half, and makes corporations pay their fair share.
Since September, the coalition of democracy and climate organizations have run a months-long effort to inform communities of color and young people on the benefits of climate, educating nearly five million Americans. Recent studies show that while the law is overwhelmingly popular, very few people are aware of the specific benefits the climate law will bring to their communities.
In addition to the digital ad spots, Climate Power is expanding to radio and streaming audio, uniquely targeting Black audiences, with their first radio spot titled “It Matters.” The ad will air in Augusta, Atlanta, Detroit, Flint, Macon, Milwaukee, and Philadelphia through February.
“While the Inflation Reduction Act is the most significant investment in climate, communities across the country still don’t know how this legislation positively impacts their lives,” said Lori Lodes, Climate Power Executive Director. “Communities of color are disproportionately impacted by the climate crisis. Extending the length of our campaign, and deepening our engagement with Black audiences through radio and streaming audio content, allows us to reach even more communities to bridge this information gap.”
“As the Biden Administration’s baseline investment in climate worthy energy projects begin to surface in states, municipalities and local governments, now is the time to redouble outreach efforts to communities that have been excluded from every kind of resource,” said Tamara Toles O’Laughlin, President of Environmental Grantmakers Association and Founder of Climate Critical Earth. “Black, Indigenous and all people of color are ready for long overdue development, training, and working capital for experiments to multiply human potential to change our climate story. The first of these investments must be in existing entities, outlets and organizations where communities already meet up. This campaign’s investment in BIPOC media is the first of many necessary waves of outreach that can turn the possible into reality for a humane and habitable planet.”
Scripts of the spots are below.
You hear its power.
And you feel its energy.
But what about its opportunity?
President Biden’s historic climate bill is building America’s clean energy future.
It creates millions of jobs.
Good-paying, union jobs.
It will help save families more than $1,000 per year on energy costs.
Putting more money in your wallet and more opportunity in our communities.
President Biden’s plan is about people.
And it starts now.
President Biden just made history, signing a landmark climate change law that creates 1.5 million good-paying, clean energy jobs.
(Jobs we can be excited about).
For construction workers.
Jobs that can’t be outsourced…
And mostly don’t require a 4-year degree.
In small towns, big cities, and everywhere in between…
These aren’t just jobs—they’re careers,
And a chance to be a part of something big.
For our communities.
And for our future.
We feel the hidden impacts of climate change…
The effects that land harder in black, brown and native communities.
Not many people talk about it, cause they clearly don’t know our lives.
But with President Biden’s landmark infrastructure and climate plans, our issues are finally seen.
Removing lead pipes means we know our water is safe.
A 40% cut in carbon pollution helps all our kids to breathe easier.
And 1.5 million new jobs means stable work in communities across the country.
The impact we need…
“Ok… I get that President Biden did something big on infrastructure and climate change…
And I get that people think it was amazing…
But could someone please tell me what that actually means for me?
And please… keep it simple!
What does historic infrastructure and climate action mean for us?
Oh, I got this one…
How about 1.5 million new jobs, that means more stable work right here in our neighborhood.
Umm… There’s cutting toxic carbon pollution by almost half, so my little brother can finally go outside and breathe easy.
And $15 billion dollars to rip out and replace lead pipes so we know our water is safe…
Dang… ok, ok, I get it… It matters, my bad.
Learn more about why the new laws matters for you at climatelawfacts.org
Oh, I’m not done…. Did I mention energy savings for families… and corporations paying their fair share of taxes…