Climate Power Launches Innovative New Ad Campaign to Reach Young Climate Voters in Key Swing States


DATE: September 19th, 2022

CONTACT: Meghan Schneider, [email protected]

WASHINGTON, D.C. – Today, ahead of National Voter Registration Day, Climate Power launched an innovative advertising campaign aimed at reaching young climate voters in Arizona, Georgia, Nevada, and Pennsylvania. The over seven figure ad campaign includes placements on more than 40 college campuses spread across those four states. The campaign includes ad buys in college newspapers, sponsorships of campus newsletters, and partnerships with campus influencers. The campaign will extend through Election Day so voters have the information they need around key election deadlines.

Climate action is a top political issue for young people, who will bear the brunt of the climate crisis. Young people know that investing in climate solutions is not only necessary for the future of our planet, but doing so will create good-paying jobs in the already-booming clean energy industry. The recently-passed Inflation Reduction Act is the most significant climate legislation in American history and young people stand to benefit greatly from these investments. Here are just a few of examples:

  • Home Energy Rebates: Whether living in university housing, sharing an apartment, or staying at home, young people can take advantage of the $9 billion in consumer home energy rebate programs. This program helps low-income consumers electrify home appliances and energy-efficient retrofits. Energy-efficient appliances use less energy and that means cheaper energy bills and less pollution. 
  • Clean Energy Jobs: Young adults, including recent grads, will have the opportunity to choose from millions of good-paying clean energy jobs that the Inflation Reduction Act helped create. The legislation builds a new clean energy manufacturing economy by investing in refurbishing old factories, building new factories, requiring high wages, and mandating apprenticeship training for companies using clean energy tax credits.
  • Lower Cost Electric Vehicles: The Inflation Reduction Act offers $4,000 in consumer tax credits for used electric vehicles. Switching to an EV saves more money with lower maintenance and refueling costs than gasoline cars.