NEW CAMPAIGN: Climate Power En Acción, GreenLatinos and Sachamama Join Forces to Engage Latinos
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Leading Latino climate organizations launch effort to inform and mobilize Latino communities, some of the hardest hit by pollution and extreme weather.
NEW YORK — Today, in a critical moment for climate action across the country, leading Latino climate organizations Climate Power En Acción, GreenLatinos, and Sachamama, launched Latido Climático (Climate Heartbeat), a new year-long educational communications campaign focused on Latino communities and aimed at countering climate disinformation, uplifting local voices, and building momentum for urgent and equitable climate action. The campaign will combine a digital-first strategy with targeted on-the-ground events during New York Climate Week, the 2025 United Nations Climate Change Conference (COP30), and Earth Week 2026, reaching Latino families where they are: online, in community, and through the media they trust.
Since January 2025, more than 31 environmental protections have been rolled back, threatening hard-won climate progress and putting Latino communities at increased risk as extreme weather becomes more frequent, costly, and deadly. At the same time, climate disinformation is spreading unchecked, eroding trust in climate science. By leveraging storytelling, coalition building, and trusted messengers, the Latido Climático campaign seeks to reach 2 million Latinos across the U.S. and mobilize them to engage in climate solutions.
The campaign’s dedicated landing page will invite the community to vote for the climate action that represents them most: advocacy efforts, building community resilience, investing in clean energy, or sustainable agriculture — each tied to a unique color. The votes will determine one final, collective color that symbolizes Latino climate leadership and will serve as the campaign’s central visual identity across all platforms.
“Public opinion is key to protecting and advancing climate action, which benefits all of us. Today, we are joining forces to ensure our community connects with and engages in the fight for climate and environmental justice,” said Antonieta Cádiz, Executive Director of Climate Power En Acción. “This campaign makes the intersection clear: it’s about the air we breathe, the water we drink, the jobs we hold, the cost of energy and food, and so much more. Through Latido Climático, we will engage with what is at the heart of our communities—the health and well-being of our families.”
“At this pivotal moment, when our communities are being targeted and decades of progress are also under attack, Latido Climático is our collective heartbeat for climate justice,” said Mark Magaña, Founding President & CEO of GreenLatinos. “Latino communities know the cost of inaction—we breathe the pollution, we endure the floods, we bear the heat. But we also hold the solutions, the resilience, and the power to lead. Together with our partners and our comunidad, we are rising to counter disinformation, tell our stories of resilience, and demand equitable climate action our families and future generations deserve.”
“At a time when disinformation and rollbacks threaten our health, security, and future, we must come together to drive the urgent, just, and lasting climate action our families deserve,” said Carlos Zegarra, Executive Director for Sachamama. “Latido Climático elevates our voices, stories, and leadership, demonstrating how our communities are the heart of the solutions.”
About Climate Power En Acción
Climate Power En Acción is a project of Climate Power focused on running a strong earned and paid media political communications operation, cemented on tailored research, polling, and creative products focused on driving the national and local climate narrative for Latinos, aimed to support a green economy transition and cementing climate progress for future generations.
About GreenLatinos
GreenLatinos is an active comunidad of Latino/a/e leaders, emboldened by the power and wisdom of our culture, united to demand equity and dismantle racism. We are resourced to win our environmental, conservation, and climate justice battles, and driven to secure our political, economic, cultural, and environmental liberation.
About Sachamama
Sachamama is a non-profit organization founded in 2014 that works to promote a clean energy economy for all, while fostering sustainable attitudes, behaviors, and lifestyles in Latino communities.