New Climate Power Ad Highlights Biden’s Inauguration Day Call To Take Bold Climate Action, Build A Clean Energy Future

Washington, D.C. – Today, as part of a paid media campaign announced last week, Climate Power is launching its second television ad, “American Way.”

The spot, which is backed with a six-figure ad buy, highlights President Biden’s own words from his Inaugural Address calling on the nation to meet the moment by taking bold action to address the climate crisis and build the clean energy future.

“President Biden’s historic Inaugural Address laid out the four crises facing the country, and he is already making good on his promise to make climate action a top priority,” said Climate Power Executive Director Lori Lodes. “We need to meet Biden’s call at this defining moment by putting the policies in place that will create millions of good-paying, union clean energy jobs and address the legacy of environmental racism. There is no time to waste.”

Today’s ad will run in the Washington, D.C. media market during this weekend’s Sunday shows, including Face The Nation, Meet The Press, State of the Union, and This Week on broadcast TV networks, as well as digitally — targeted to reach Congressional members and staff and Biden administration leaders.

The new ad and buy is part of an extended paid media campaign to push for bold action on climate change, building back better by creating millions of good-paying clean energy jobs and investing in a more just and equitable economy. The first ad in the campaign, “Define the Moment,” began running on digital channels and during television coverage of the Inauguration. The campaign will continue with additional ads across digital, television, and other channels to be announced over the course of President-elect Biden’s first weeks in office.

Full script for “American Way”:

VO: America. We’re known for fixing big problems and leading the world. 

We’ve always faced our toughest challenges together.

The climate crisis is here, and we’ll take it on.

Biden: The cry for survival comes from the planet itself. It’s time for boldness. When we meet our obligations and pass along a new and better world to our children. I believe we will.

VO: We’ll build back better, launching a future in clean energy. We will meet this moment. There is no choice. It’s the American way.