Ahead of Earth Week, Climate Power Doubles Ad Campaign to $4 Million, Debuts New National Ad, ‘Jobs Plan’
The Great American Build Campaign Highlights Urgent Need to Build Back Better With Clean Energy Jobs
Washington, D.C. – Today, Climate Power announced that it is doubling its current advertising campaign for April leading up to Earth Week to $4 million. As part of its Great American Build campaign, Climate Power also released “Jobs Plan,” a new television spot highlighting how the American Jobs Plan is our opportunity to seize the moment to pass big, bold investments that will create millions of good-paying, union jobs. “The American Jobs Plan will lead to a transformational progress in our effort to tackle climate change with American jobs and American ingenuity,” President Biden says in the spot.
The ad will air nationally and in Washington, D.C. on cable alongside “Calling All Builders.” In addition, the campaign is also running digital advertising (including homepage takeovers of Politico and the Washington Post), sponsoring a variety of political newsletters and podcast ads during The Daily, and running outdoor ads on bus stops across Washington, D.C. Overall, The Great American Build campaign has committed to spending more than $10 million to make transformational investments in clean energy and infrastructure a reality.
“Congress must act quickly to pass a big, bold jobs plan so we can get to work creating the jobs we need today and building the country we need to be competitive tomorrow,” said Climate Power executive director Lori Lodes. “We are ramping up our campaign because America can’t wait and it’s essential that Congress get to work right away. With the White House World Leaders Summit on Climate approaching quickly next week, our attention must be hyper-focused on how we can reduce emissions, create millions of jobs and build a clean energy economy here at home.”
Since Inauguration Day, Climate Power has led the charge in support of big, bold investments in clean energy and infrastructure and has been up on the air continuously, either on its own or as part of the Great American Build campaign, a partnership with the League of Conservation Voters and Potential Energy Coalition.